Meet Our Roofing Expert: Douglas Stroh

FOUNDER & ROOFING INDUSTRY INNOVATOR | ROOFIT

Douglas Stroh has spent his career helping roofing contractors run smarter, more profitable businesses. As the founder of RoofIT Solutions, he built the CRM he wished existed; made by roofers, for roofers.

meet Douglas Stroh

Douglas Stroh has spent years on roofs, not just in boardrooms. Inspections, storm damage assessments, project planning, contractor operations; he’s done the work himself, which is why he knows what actually slows a roofing business down.

That hands-on background shapes everything about how he approaches this industry: practical, no-nonsense, and always focused on what helps contractors get the job done right.

Douglas at the booth

The Roofer Behind the Software

Douglas got tired of watching roofing companies get squeezed by software built for everyone except roofers;  clunky, overpriced, and full of features nobody in the field asked for. Most platforms were designed by people who’d never stepped foot on a roof, let alone run a roofing business. So he built something different.

RoofIT runs on transparency, real workmanship, and tools sized for how small roofing crews actually operate. No bloated feature sets, no confusing pricing tiers, no paying for things a 1–10 person team will never use. Every decision he’s made with this platform comes back to the same thing: helping contractors protect their business and their customers, without making them fight the software to do it.

Credentials

Roofing Industry Expert

Founder of RoofIT Solutions

Project Management Specialist

Roofing Technology Innovator

Contractor Growth Advisor

Customer Experience Leader

Areas of Expertise

Helpful Roofing Advice From douglas

RoofIT expenses panel showing material and vendor expense entries with amounts and subtotal, showing the importance of integrating accounting software with crm​ tools

Integrating Accounting Software With CRMs: What to Look for Before You Pick a Roofing CRM

Aerial view of a four-person roofing crew installing shingles on a residential roof as part of eagleview roof reports

EagleView Roof Reports: What Roofers Should Know Before Ordering

Get pricing

Ready for pricing?

Get a custom quote.

Every roofing company is different. Tell us about your business and we’ll tailor pricing to your team size, goals and workflow — then walk you through it on a quick call.

STARTS AT

$349/mo

First 10 users · +$30/user/mo · No hidden fees, no contracts. Don’t pay during the off-season.